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Bachelor of Retail Management

Bachelor of Retail Management

1. Brief About the Course

Bachelor of Retail Management is an undergraduate proram that covers the ideas and methods used in running retail companies. Retail marketing, supply chain management, visual merchandising, store operations, customer service, and retail analytics are all covered in the course. It equips pupils for changing responsibilities in the fast business retail and e-commerce sectors.

2. Duration

  • 3 years.

3. Career Opportunities

  • Retail Store Manager.
  • Merchandiser.
  • Supply Chain Manager.
  • Store Planner.
  • Customer Relationship Manager.
  • Operations Manager.
  • Inventory Control Executive.
  • Franchise Manager.

4. Skills Acquired

  • Retail operations and store management.
  • Sales strategy and consumer behavior understanding.
  • Inventory and supply chain management.
  • Visual merchandising and display planning.
  • Retail marketing and promotion.
  • Customer service and communication.
  • Basic knowledge of POS and retail software.

5. Eligibility Criteria

  • Passed 10+2 or equivalent from a recognized board with any streams.
  • Minimum 45–50% marks varies by each institutes.

6. Course Fee

  • Public Institutions: ₹10,000 – ₹40,000 per year.
  • Private Institutions: ₹50,000 – ₹1,20,000 per year.

7. Mode of Study

  • Full-time (classroom-based with internships and fieldwork).
  • Some institutions may offer distance or online learning options.

8. Top Institutes Offering

  • Amity University, Noida.
  • Symbiosis Institute of Business Management (SIBM).
  • University of Delhi (DU).
  • Indian Retail School, New Delhi.
  • Pearl Academy, Delhi & Mumbai.
  • Indira Gandhi Institute of Co-operative Management, Pune.
  • IGNOU (offers related diplomas and degrees via distance mode).

9. Private Entrance Exams

  • Symbiosis Entrance Test (SET).
  • Amity University Entrance Test.
  • Pearl Academy Entrance Exam.
  • Christ University Entrance Test
  • Other private institutes may have their own entrance exams.

10. Government Entrance Exams

  • Mostly merit-based admissions for government/public universities.
  • No major centralized government entrance exams required for this course

11. Important Points

  • Rising malls, structured retail networks, and e-commerce are driving fast development in the retail industry.
  • Practical knowledge can be enhanced by internship experience in retail stores such Reliance Retail, Big Bazaar, Shopper's Stop, or Amazon.
  • MBA in Retail Management, Marketing, or Supply Chain Management will find this course to be a great starting point.
  • Graduates can also explore business opportunities in e-commerce or retail.
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